Our daily work should be good service to others. This applies just as much to paid work in a factory or business as it does to a mother taking care of her children. Good service through our work is not limited to teachers or firefighters or to so-called service sector jobs.
Our work accomplishes something genuinely good.
We believe in the value of what we do and represent it fairly to others.
Our work benefits others intentionally and on purpose, not merely because that is the most convenient way to get them to pay us.
Humility and Respect
We treat bosses, co-workers, and customers well, and will sometimes defer to their ideas of what is good.
For a little more detail, view these lecture slides from a Professional Responsibility course I taught at UT-Knoxville.